The Credibility of Online News: The Case of the Iceland Tourist Guide Association's Website and e-Newsletter

The Iceland Tourist Guide Association’s website (www.touristguide.is) represents the association online. Members find the news published on the association’s website and enewsletter more credible than news published by the mainstream web, and print media in Iceland. The ITGA’s level of news credibility was established by conducting a quantitative empirical survey among members. The outcome provides important information on which the association can build its online strategy in terms of serving the needs of its members and capitalise on the website’s public relations potential.

• Type: Conference
• Year: 2009
• Where: ENTER
• Authors: Stefán Helgi Valsson
• Keywords: ENTER 2009, Iceland Tourist Guide, Quantitative Empirical Survey, Website’s Public Relations