Design activity has recently attempted to embrace “designing the user experience.” Designers need to demystify how we design for user experience and how the products we design achieve specific user experience goals. This paper proposes an initial framework for understanding experience as it relates to user-product interactions. We propose a system for talking about experience, and look at what influences experience and qualities of experience. The framework is presented as a tool to understand what kinds of experiences products evoke. Keywords experience, user experience, interaction design, research, theory RELEVANCE OF PROBLEM The past several years have witnessed a growing interest and enthusiasm for “designing the user experience.” These ideas have been embraced by designers and business people, interaction design firms and e-business strategy providers. However, very little has been done to demystify the idea of “designing the user experience” and how interaction desi...