Sardine: dynamic seller strategies in an auction marketplace

This paper examines seller strategies for dynamic pricing in an auction-driven marketplace. Specifically, this paper focuses on the airline industry, a field experienced in demand forecasting and dynamic pricing capabilities. Our goal is to discover the relevant factors when a seller dynamically evaluates incoming bids on a finite number of goods. We present two adaptive pricing strategies and evaluate them using a market simulator. Keywords Auctions, dynamic pricing strategies, airline industry, electronic commerce.

• Type: Conference
• Year: 2000
• Where: SIGECOM
• Authors: Joan Morris, Peter Ree, Pattie Maes
• Keywords: Dynamic Pricing, Dynamic Pricing Capabilities, ECommerce, Pricing Strategies, SIGECOM 2000