and abstract entry. But since the burgeoning of the scholarly literature since World War II, these processes had become well-known and expertly done by most organizations in the publishing community. Conversant with the information requirements of the professional and scholarly research communities, the Institute for Scientific Information® (ISI® ) produces highly-acclaimed Web environments for tools which facilitate serious research at the desktop. In building those environments, like so many other content providers, ISI had to establish new or modify existing processes for conceiving, planning, developing and testing a product prior to commercial release. The context in which this process was developed mirrors the changes at large in the publishing and information industries between the period between 1993 and today. First Generation of Change, 1993-1995 In these early years of change for the publishing and information industries, there were clearly more outstanding issues relating...