OLAP-based Scalable Profiling of Customer Behavior

Profiling customers’ behavior has become increasingly important for many applications such as fraud detection, targeted marketing and promotion. Customer behavior profiles are created from very large collections of transaction data. This has motivated us to develop a data-warehouse and OLAP based, scalable and flexible profiling engine. We define profiles by probability distributions, and compute them using OLAP operations on multidimensional and multilevel data cubes. Our experience has revealed the simplicity and power of OLAP-based solutions to scalable profiling and pattern analysis.

• Type: Conference
• Year: 1999
• Where: DAWAK
• Authors: Qiming Chen, Umeshwar Dayal, Meichun Hsu
• Keywords: Customer Behavior Profiles, DAWAK 1999, Flexible Profiling Engine, Information Management, Multilevel Data Cubes