Abstract. The coordination of complex process structures is a fundamental task for enterprises, such as in the automotive industry. Usually, such process structures consist of several (sub-)processes whose execution must be coordinated and synchronized. Effecting this manually is both ineffective and error-prone. However, we can benefit from the fact that these processes are correlated with product structures in many application domains, such as product engineering. Specifically, we can utilize the assembly of a complex real object, such as a car consisting of different mechanical, electrical or electronic subcomponents. Each sub-component has related design or testing processes, which have to be executed within an overall process structure according to the product structure. Our goal is to enable product-driven (i.e., data-driven) process modeling, execution and adaptation. We show the necessity of considering the product life cycle and the role of processes, which are triggering stat...