Abstract. Phishing, or web spoofing, is a growing problem: the Anti-Phishing Working Group (APWG) received almost 14,000 unique phishing reports in August 2005, a 56% jump over the number of reports in December 2004 [3]. For financial institutions, phishing is a particularly insidious problem, since trust forms the foundation for customer relationships, and phishing attacks undermine confidence in an institution. Phishing attacks succeed by exploiting a user's inability to distinguish legitimate sites from spoofed sites. Most prior research focuses on assisting the user in making this distinction; however, users must make the right security decision every time. Unfortunately, humans are ill-suited for performing the security checks necessary for secure site identification, and a single mistake may result in a total compromise of the user's online account. Fundamentally, users should be authenticated using information that they cannot readily reveal to malicious parties. Placi...