The Flower Model for Multidisciplinary Teamwork on a New Product-Market Combination - In This Case E-Mail-on-TV

A multidisciplinary team at Philips Sound and Vision's TV Lab developed an E-mail-on-TV functionality. Their objective is to offer the benefits of E-mail to people in their living environment without having to use a PC. Developing such a product-market combination requires working on the product-side and on the market-side in parallel. In order to guide that process the team developed and applied the Flower Model. This model is a framework to create synergy between the disciplines within the team, and to integrate the findings of early consumer research into the development process. The article describes the successive steps of the process, and how the Flower Model helped to work as a team and to develop and test product-market combinations. Keywords Product-market combination, multidisciplinary teamwork, user interface demo, early consumer research, E-mail, TV.

• Type: Conference
• Year: 1997
• Where: ACMDIS
• Authors: Marc Steen
• Keywords: ACMDIS 1997, Early Consumer Research, Flower Model, Human Computer Interaction, Product-market Combination