: This paper presents the iQser approach, a new semantic technology promising to overcome some of the shortcomings of current semantic enterprise solutions. The iQser technology is based on a powerful middleware platform (called iQser GIN platform). This practically-approved platform enables enterprises to efficiently develop effective semantic applications integrating various sources of structured and unstructured data. Goal is to enable users to gain new insights into complex information domains. In order to illustrate the practical relevance of the approach the paper also discusses potential enterprise computing use cases such as business (process) intelligence and information retrieval and also describes some demo applications that have already been developed.