Abstract. This paper focuses on the sales and distribution phase in eHome systems. The huge market potential for affordable solutions leads to a multiplicity in terms of millions of installations in parallel. This situation can not be handled manually. So, tool support for the business process in this phase is crucial. We discuss the prerequisites of the intended tool support, starting with the overall eHome process which describes the complete life cycle of eHome services. Then, we will further analyze the sales and distribution phase and formalize the encapsulated business process. This process specification is executed by an established workflow management system. Summarizing, we present a solution based on automated configuration and deployment techniques, which enables the efficient advertising, migration, and retirement of components in the particularly specific domain of eHome systems.