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    Mining Customer Value: From Association Rules to Direct Marketing

    15 years 26 days ago
    Mining Customer Value: From Association Rules to Direct Marketing
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    Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang
    claim paper
    Added 01 Nov 2009
    Updated 01 Nov 2009
    Type Conference
    Year 2003
    Where ICDE
    Authors Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang
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