Public relations System for Mobile Learning

- In this paper, we proposed an automatic pushing system, whereby the users of mobile devices set their preferences on the Internet and receive `pushed' contents, which are a variety of multimedia services such as study notes, memos, wise sayings, or headline news, depending on what type of contents receivers are willing to be pushed for free. Anyone who wants to perform public relations can distribute PR messages with user-friendly contents that are differentiated from existing advertisement e-mail, which is considered spam by most. We conducted a questionnaire survey of users and their occupations. The purpose of survey is for the planning of business strategies based on the size of the consumer market, the user adaptability of the conceptual service, and the user's desired price.

• Type: Conference
• Year: 2008
• Where: CSREAEEE
• Authors: Chul-Woo Kim, Misook Lim, Young-Min Chin
• Keywords: Automatic Pushing System, Business, Contents Receivers, CSREAEEE 2008, User's Desired Price