Persuasive Effects of Embodied Conversational Agent Teams

In a persuasive communication, not only the content of the message but also its source, and the type of communication can influence its persuasiveness on the audience. This paper compares the effects on the audience of direct versus indirect communication, one-sided versus two-sided messages, and one agent presenting the message versus a team presenting the message.

• Type: Conference
• Year: 2007
• Where: HCI
• Authors: Hien Nguyen, Judith Masthoff, Peter Edwards
• Keywords: HCI 2007, Human Computer Interaction, Persuasive Communication, Versus Indirect Communication, Versus Two-sided Messages