In the present paper a novel system for scalable and personalised media management and its architecture is presented. The proposed solution is based on the creation of a secure and adaptable content delivery architecture and the underlying mechanisms to ensure the correct content management which, along with the content protection mechanisms, can be useful for, on one hand, ensuring user privacy and, on the other hand, enabling the possibility of offering commercial IPTV services over a mobile environment. The aim of the system is to enable personalised view, scalable, seamless and trusted multimedia content delivery, while protecting content from unauthorised access. Categories and Subject Descriptors C.2 [Computer-Communication Networks]: Miscellaneous. General Terms Management, security and experimentation. Keywords Mobile IPTV network, SVC, MVC, DRM, content protection.