An Adoption Framework for Mobile Commerce

: Most often, technological explanations are given of Europe's slow adoption of mobile commerce. When seeking non-technological explanations, diffusion models provide aggregated explanations of adoption processes while adoption models suggest explanations limited to supply side or demand side issues separately. In this paper, an adoption framework is suggested that integrates technological, business oriented and demand side requirements for adoption of mobile commerce end-user services. The framework may be used as a research framework for integrating adoption models and adoption study findings in mobile commerce. It may also be used as an evaluation framework for network operators and other participants in the mobile commerce value chain when developing their services and business models.

• Type: Conference
• Year: 2001
• Where: I3E
• Authors: Per E. Pedersen
• Keywords: Adoption, Adoption Models, I3E 2001, I3E 2007, Mobile Commerce