A strategic analysis of internet contents market in electronic commerce

Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they charge their services as the online market becomes grow and explore the strategies when the conventional offline contents firms enter the online contents market. And we also discuss some implications related to pricing strategies in online contents market. Keywords Electronic Commerce, Internet Contents Provider, Business Models, Pricing Strategy 

• Type: Conference
• Year: 2003
• Where: ECIS
• Authors: Se-Hak Chun, Jhung-Soo Hong, Ji-Ho Joo, Eunjin Kim, Min-Young Kim, Jae-Cheol Kim
• Keywords: Conventional Offline Contents, ECIS 2003, Information Technology, Many Online Content, Online Contents Market