Personalisation of Web Search

The availability of web search has revolutionised the way people discover information, yet as search services maintain larger and larger indexes they are in danger of becoming a victim of their own success. Many common searches can return a vast number of web pages, many of which will be irrelevant to the searcher, and of which only about ten or twenty of the top-ranked results will be browsed. The problem is that while pages returned by a search may be relevant to the keywords entered, the keywords generally give only a partial expression of the searcher’s information need. Personalised web search takes keywords from the user as an expression of their information need, but also uses additional information about the user (such as their preferences, community, location or history) to assist in determining the relevance of pages. There are many approaches to providing personalised web search, each with the aim of returning the results most relevant to the user ranked highest. The feat...

• Type: Conference
• Year: 2003
• Where: IJCAI
• Authors: Kevin Keenoy, Mark Levene
• Keywords: IJCAI 2003, IJCAI 2007, Search Takes Keywords, User, Web Search