: In this paper, we introduce the notion of a socially transforming interface, which is an interface that, when wielded, transforms its user into a more social character in a digital interactive experience than he or she would be normally, one in which the user is more likely to interact and collaborate in an ad-hoc and constructive way with other people as part of the experience. We also describe a work-in-progress story installation called the WANDerful Alcove, an interactive play space in which participants wield magic wands and practice wizardry, as a potential example of this concept. A study is now underway to verify this intuition.