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WSC
2004

Simulation CT-Scan: A Marketing Perspective

14 years 25 days ago
Simulation CT-Scan: A Marketing Perspective
There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This article's primarily intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.
Leonardo Chwif, Marcos Ribeiro Pereira Barretto
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2004
Where WSC
Authors Leonardo Chwif, Marcos Ribeiro Pereira Barretto
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