Fuzzy Inferencing in the Web Page Layout Design

The Web page layout design is a complex and ill-structured problem where the evolving tasks, inadequate information processing capabilities, cognitivebiasesand socio-emotionalfacetsfrequentlyhampertheprocurementofasuperioralternative.An important aspect in selection of a superior Web page layout design is the evaluation of its fitness value. Automating the fitness evaluation of layouts seems to be a significant step forward. Such efforts requirequantificationofhighlysubjectiveWebpagedesign guidelines in the form of some fitness measure. These Web usability and design guidelinescomefromexpertswhoprovidevagueandconflictingopinions.Thispaper proposes the utilization of fuzzy technology in modeling such subjective, vague, and uncertainWebusabilityanddesignguidelines.

• Type: Conference
• Year: 2003
• Where: WSMAI
• Authors: Abdul Rahim Ahmad, Otman A. Basir, Khaled Hassanein
• Keywords: Fitness Evaluation, Internet Technology, Page Layout Design, Web Page Layout, WSMAI 2003