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    Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers

    14 years 1 months ago
    Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers
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    Pei-Yu Sharon Chen, Lorin M. Hitt
    claim paper
    Added 01 Nov 2010
    Updated 01 Nov 2010
    Type Conference
    Year 2000
    Where ICIS
    Authors Pei-Yu Sharon Chen, Lorin M. Hitt
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