What can the 'ash cloud' tell us about older adults' technology adoption

Older adults are often encouraged to try new technology by a specific motivator or ,,trigger. Recently, a surprising ,,trigger has emerged - the ,,ash cloud which caused large scale disruption for air travel across Europe earlier in 2010. Understanding why this unexpected event managed to motivate interest into technology where other efforts have failed may provide further insight for research looking at the digitally disinterested. Categories and Subject Descriptors

• Type: Conference
• Year: 2010
• Where: ASSETS
• Authors: Lorna Gibson, Paula Forbes, Vicki L. Hanson
• Keywords: ASSETS 2010, Emerging Technology, Large Scale Disruption, Older Adults, Specific Motivator