Business webs are collections of enterprises designed to jointly satisfy a consumer need. Designing business webs calls for modeling the collaboration of enterprises from different perspectives, in particular the business value and coordination process perspectives, and for mutually aligning these perspectives. However, business value modeling and coordination process modeling have different goals and use different concepts. Nevertheless, the resulting models should be consistent with each other because they refer to the same system. In this paper we define consistency between value models and coordination models in multi-perspective ebusiness web design and give guidelines to produce consistent coordination process models from business value models in a simple and stepwise manner. We provide an initial validation of these guidelines with a realworld example of business web design.