Multimedia content is a dominant fraction of Internet usage today. At the same time, there is significant heterogeneity in video presentation modes and operating conditions of Internet-enabled devices that access such content. Users are often interested in the content, rather than the specific sources or the formats. The host-centric format of the current Internet does not support these requirements naturally. Neither do the recent data-centric naming proposals, since they rely on naming content based on raw byte-level hashing schemes. We argue that to meet these requirements, enabling content retrieval mechanisms to name and query directly for the underlying information is a good way forward. In addition to decoupling content from available sources and transfer protocols, these "information-aware names" or InfoNames explicitly decouple the information from content presentation factors as well. We envision an InfoName Resolution System (IRS) to resolve location based on Info...