Vehicle-to-roadside (V2R) communications enable vehicular networks to support a wide range of applications for enhancing the efficiency of road transportation. While existing work focused on non-cooperative techniques for V2R communications between vehicles and roadside units (RSUs), this paper investigates novel cooperative strategies among the RSUs in a vehicular network. We propose a scheme whereby, through cooperation, the RSUs in a vehicular network can coordinate the classes of data being transmitted through V2R communications links to the vehicles. This scheme improves the diversity of the information circulating in the network while exploiting the underlying content-sharing vehicle-to-vehicle communication network. We model the problem as a coalition formation game with transferable utility and we propose an algorithm for forming coalitions among the RSUs. For coalition formation, each RSU can take an individual decision to join or leave a coalition, depending on its utility w...