This contribution investigates the function of emotion in relation to norms, both in natural and artificial societies. We illustrate that unintentional behavior can be normative and socially functional at the same time, thereby highlighting the role of emotion.Conceivingofnormsasmentalobjectswethenexaminetheroleofemotionin maintaining and enforcing such propositional attitudes. The findings are subsequently related to social structural dynamics and questions concerning micro-macro linkage, in natural societies as well as in artificial systems. Finally, we outline the possibilities of an application to the socionic multi-agent architecture SONAR. Keywords Emotions . Social norms . Micro-macro link . Multi-agent systems . Socionics . Petri Net modeling