Optimal product rollover strategies

As product life cycles shortened, many firms introduce new products and phase out old products frequently. To plan for a successful product rollover; i.e., introduce a new product and eliminate an old product successfully, a firm needs to determine the prices of both products as well as the time to launch the new product and the time to phase out the old product. In this paper, we develop an analytical model to analyze the profits associated with two product rollover strategies: single-product rollover and dual-product rollover. The single-product rollover strategy calls for simultaneous

• Type: Journal
• Year: 2006
• Where: EOR
• Authors: Wei Shi Lim, Christopher S. Tang
• Keywords: EOR 2006, Old Product, Product Rollover, Rollover