This paper presents a concept adopted by ATHENA IST-507312 project for the proper adoption of digital switchover (DSO), i.e. the transition form analogue to digital broadcasting in UHF. It anticipates that if DSO is properly adopted, by taking into account the local and networking capabilities of Terrestrial Digital Video Broadcasting standard (DVB-T), it may constitute the vehicle towards the creation of a broadband access infrastructure, which is capable of enabling access not only to digital TV bouquets, but also and most predominant to Information Society services, such as Internet, e-mail, IP-TV, IPRadio, Video-on-Demand, Audio-on-Demand, etc. Such an infrastructure, which is commonly shared among broadcasters, telecom operators, Internet Service Providers (ISP), active users/citizens who create/manipulate and distribute their own services, constitutes a Fusion environment that is offered to all existing and potential service/content providers for open competition in technological...