A cognitive approach to user perception of multimedia quality: An empirical investigation

Whilst multimedia technology has been one of the main contributing factors behind the Web's success, delivery of personalised multimedia content has been a desire seldom achieved in practice. Moreover, the perspective adopted is rarely viewed from a cognitive styles standpoint, notwithstanding the fact that they have significant effects on users' preferences with respect to the presentation of multimedia content. Indeed, research has thus far neglected to examine the effect of cognitive styles on users' subjective perceptions of multimedia quality. This paper aims to examine the relationships between users' cognitive styles, the multimedia Quality of Service delivered by the underlying network, and users' Quality of Perception (understood as both enjoyment and informational assimilation) associated with the viewed multimedia content. Results from the empirical study reported here show that all users, regardless of cognitive style, have higher levels of underst...

• Type: Journal
• Year: 2006
• Where: IJMMS
• Authors: Sherry Y. Chen, Gheorghita Ghinea, Robert D. Macredie
• Keywords: Cognitive Style, IJMMS 2006, Multimedia, Multimedia Quality