Eye tracking and online search: Lessons learned and challenges ahead

esult abstracts viewed and those clicked on, and whether gender, search task, or search engine influence these behaviors. In addition, we discuss a key challenge that arose in all three studies that applies to the use of eye tracking in studying online behaviors which is due to the limited support for analyzing scanpaths, or sequences of eye fixations. To meet this challenge, we present a preliminary approach that involves a graphical visualization to compare a path with a group of paths. We conclude by summarizing our findings and discussing future work in further understanding online search behavior with the help of eye tracking.

• Type: Journal
• Year: 2008
• Where: JASIS
• Authors: Lori Lorigo, Maya Haridasan, Hrönn Brynjarsdóttir, Ling Xia, Thorsten Joachims, Geri Gay, Laura A. Granka, Fabio Pellacini, Bing Pan
• Keywords: Behavior, JASIS 2008, Key Challenge, Search Task