This paper presents an exploratory study of jihadi extremist groups' videos using content analysis and a multimedia coding tool to explore the types of videos, groups' modus operandi, and production features. The videos convey messages powerful enough to mobilize members, sympathizers, and even new recruits to launch attacks that will once again be captured and disseminated via the Internet. The content collection and analysis of the groups' videos can help policy makers, intelligence analysts, and researchers better understand the groups' terror campaigns and modus operandi, and help suggest counterintelligence strategies and tactics for troop training.