Recently, Multimedia Broadcast Multicast Service (MBMS) has been specified by 3GPP as a Release 6 feature in order to meet the increasing demands of multimedia download and streaming applications in mobile scenarios. H.264, as the unique recommended video codec for MBMS, serves as an essential component because of its high compression efficiency and easy network integration capability. In this study, we introduce and analyze the main system design parameters that influence the performance of the H.264 encoded video streaming over EGPRS and UMTS bearers. Effective design methodology including robustness against packet losses and efficient use of the scarce radio resources is presented. Care is taken on the processing power of mobiles, service delay constraints, and heterogeneous receiving conditions. Then, we investigate application of an advanced receiver concept, the so-called permeable layer receiver, in MBMS video broadcasting environments. Selected simulation results show the suita...