Methodology for customer relationship management

The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand solutions appearance. In this scope, a unified methodology centered on CRM solutions is of paramount importance since it has traditionally been linked to either system integration or overall solution design. Based on the two de-facto complementary standards for the implementation and development of Information Systems, namely the ESA and Dych

• Type: Journal
• Year: 2006
• Where: JSS
• Authors: Ricardo Chalmeta
• Keywords: CRM Business Solutions, JSS 2006, Solutions, Vital Business Fact