Report on the second KDD workshop on data mining for advertising

Following the success of our first workshop, we organized ADKDD 2008 1 - the second International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2008 at Las Vegas, Nevada, USA. This report is a summary of the workshop, including brief descriptions of the accepted papers.

• Type: Journal
• Year: 2008
• Where: SIGKDD
• Authors: Dou Shen, Arun C. Surendran, Ying Li
• Keywords: Audience Intelligence, Data Mining, Las Vegas, SIGKDD 2008