Federation of Abstracting and Information Services presentation (“TheThomsonTransformation: Remaking a Global 500 Company,” http://www. nfais.org/TurnerNFAIS06.ppt). Now content providers and publishers are moving “up the value pyramid” by competing on applications built on top of a technology platform that sits on top of content.We call these content applications. People often associate content with a search engine and applications with data (and therefore a relational database management system). But if you were designing a platform for content applications today from scratch, you would not use either a search engine or an RDBMS as the starting point.You would start with a representation of semistructured content—stored and indexed efficiently and securely in a content repository. You would also need a powerful,content-focused query/programming language. In addition, you would take the learnings from the world of search engines and the world of databases, add modern content...