Industrial Geometry aims at unifying existing and developing new methods and algorithms for a variety of application areas with a strong geometric component. These include CAD, CAM, Geometric Modeling, Robotics, Computer Vision and Image Processing, Computer Graphics and Scientific Visualization. The methods are mainly taken from classical geometry, computational geometry, CAGD and various branches of applied and industrial mathematics. In this paper, Industrial Geometry is illustrated via the fruitful interplay of the areas indicated above in the context of novel solutions of CAD related, geometric optimization problems: approximation with general NURBS curves and surfaces, approximation with special surfaces for applications in architecture and manufacturing, and registration problems for industrial inspection and 3D model generation from measurement data.