— This thesis explores the creative possibilities and implications of Augmented Reality, not just as a specific technology of computer science, but as one of high technologies that influence people’s perception and even the concepts of the real and the virtual. For a broader definition of Augmented Reality which has a unique status between virtual environment and real environment, the virtuality and the reality of Augmented Reality are discussed in an interdisciplinary context such as arts, philosophy, and film and animation studies. This approach is rooted in the belief that theory of new media ought to traverse and encompass all realms of academic categories.