Persuading Visual Attention through Geometry

Artists, illustrators, photographers, and cinematographers have long used the principles of contrast and composition to guide visual attention. In this paper, we introduce geometry modification as a tool to persuasively direct visual attention. We build upon recent advances in mesh saliency to develop techniques to alter geometry to elicit greater visual attention. Eye-tracking-based user studies show that our approach successfully guides user attention in a statistically significant manner. Our approach operates directly on geometry and, therefore, produces view-independent results that can be used with existing view-dependent techniques of visual persuasion.

• Type: Journal
• Year: 2008
• Where: TVCG
• Authors: Youngmin Kim, Amitabh Varshney
• Keywords: Eye-tracking-based User Studies, Greater Visual Attention, TVCG 2008, Visual Attention