Trustable B2C markets on the semantic web

Abstract. Semantic Web technologies will deeply influence the further development of the Internet Economy. A major challenge is, however, to find a practical solution for trust problems arising from their deployment in real-world scenarios. In this paper we develop a concrete application scenario based on Semantic Web technologies for the domain of business to consumer electronic commerce to illustrate these problems. A possible underlying technical architecture can well be realized building on todays standards. The resulting scenario is used for a preliminary analysis of the potential impacts of Semantic Web applications on market participants. Specific to the scenario we describe trust requirements and outline a Semantic Web trust architecture which fulfils them. The architecture focuses on the allowing subjective and task-specific trust policies as a combination of reputation-, context- and content-based trust mechanisms.

• Type: Journal
• Year: 2004
• Where: CSSE
• Authors: Robert Tolksdorf, Christian Bizer, Rainer Eckstein, Ralf Heese
• Keywords: CSSE 2004, Scenario, Semantic Web, Semantic Web Technologies, Software Engineering