Message ordering is a fundamental abstraction in distributed systems. However, ordering guarantees are usually purely "syntactic," that is, message "semantics" is not taken into consideration despite the fact that in several cases semantic information about messages could be exploited to avoid ordering messages unnecessarily. In this paper we define the Generic Broadcast problem, which orders messages only if needed, based on the semantics of the messages. The semantic information about messages is introduced by conflict relations. We show that Reliable Broadcast andAtomic Broadcast are special instances of Generic Broadcast. The paper also presents two algorithms that solve Generic Broadcast.