A study on VRM-awareness enterprise websites

Enterprise websites nowadays have become one of the most important conversation channels between the enterprise and its existing/ potential customers (visitors). We envision that novel ways of managing visitor relationships will bring about loyalty from the existing customers and stimulate the interests in the enterprise from the potential customers. This paper is the

• Type: Journal
• Year: 2002
• Where: ESWA
• Authors: Soe-Tsyr Yuan, Ho-Shing Chen
• Keywords: Dynamic Web Page, ESWA 2002, Potential Customers, Visitor Relationship