Some recent methods of Computer Aided Geometric Design are related to the apolar bilinear form, an inner product on the space of homogeneous multivariate polynomials of a fixed degree, already known in 19th century invariant theory. Using a generalized version of this inner product, we derive in a straightforward way some of the recent results in CAGD, like Marsden's identity, the expression for the de Boor-Fix functionals, and recursion schemes for the computation of B-patches and their derivatives.