The World Wide Web is becoming increasingly important in the provision of education, as recognised by several high profile UK government reports. Improved tools for developing Web-based teaching and learning materials, together with focused training by individuals, institutions and national programmes, have led to a greater confidence in network technologies by educators at many levels. Higher education institutions have been leading players in the UK in the development of innovative ideas for exploiting the educational potential of the Web. This paper presents examples of several techniques in evidence in UK higher education which demonstrate some of the key innovations in teaching and learning, focusing on the themes of multimedia and interactivity. Some of the pedagogic and technology issues associated with these techniques are identified, and the way in which integration into the curriculum can be achieved is explored. This integration takes many aspects of the learning process...