Sciweavers

IVA
2010
Springer

The Impact of Linguistic and Cultural Congruity on Persuasion by Conversational Agents

13 years 10 months ago
The Impact of Linguistic and Cultural Congruity on Persuasion by Conversational Agents
We present an empirical study on the impact of linguistic and cultural tailoring of a conversational agent on its ability to change user attitudes. We designed two bilingual (English and Spanish) conversational agents to resemble members of two distinct cultures (Anglo-American and Latino) and conducted the study with participants from the two corresponding populations. Our results show that cultural tailoring and participants’ personality traits have a significant interaction effect on the agent’s persuasiveness and perceived trustworthiness.
Langxuan Yin, Timothy W. Bickmore, Dharma E. Cort&
Added 28 Jan 2011
Updated 28 Jan 2011
Type Journal
Year 2010
Where IVA
Authors Langxuan Yin, Timothy W. Bickmore, Dharma E. Cortés
Comments (0)