We present an empirical study on the impact of linguistic and cultural tailoring of a conversational agent on its ability to change user attitudes. We designed two bilingual (English and Spanish) conversational agents to resemble members of two distinct cultures (Anglo-American and Latino) and conducted the study with participants from the two corresponding populations. Our results show that cultural tailoring and participants’ personality traits have a significant interaction effect on the agent’s persuasiveness and perceived trustworthiness.
Langxuan Yin, Timothy W. Bickmore, Dharma E. Cort&