We present a method for automatically generating focused and accurate topicspecific subjectivity lexicons from a general purpose polarity lexicon that allow users to pin-point subjective on-topic information in a set of relevant documents. We motivate the need for such lexicons in the field of media analysis, describe a bootstrapping method for generating a topic-specific lexicon from a general purpose polarity lexicon, and evaluate the quality of the generated lexicons both manually and using a TREC Blog track test set for opinionated blog post retrieval. Although the generated lexicons can be an order of magnitude more selective than the general purpose lexicon, they maintain, or even improve, the performance of an opinion retrieval system.