Abstract. We present a new approach to the design, development and evaluation of embodied conversational agents (ECAs) that allows them to index identity through culturally and socially authentic verbal and non-verbal behaviors. This approach is illustrated with research we are carrying out with children who speak several dialects of American English, and the subsequent implementation and first evaluation of a virtual peer based on that research. Results suggest that issues of identity in ECAs are more complicated than previous approaches might suggest, and that ECAs themselves may play a role in understanding issues of identity and language use in ways that have promise for educational applications.