Usage Number of Pages Found by Search Engines for Business Analytics

- In this paper, we describe the usage of number of web pages found by search engines for business analysis. To realize this approach we created the GoogMeter application (www.googmeter.com) that delivers and analyzes the data. GoogMeter inputs lists of any objects and properties and produces and analyses contingency tables of total number of found pages having the combination objects and properties taking in account their proximity in text. This method provides valuable source of statistical information related to any objects for cross-sectional and time series analysis. We compare results obtained by this method with usage of number of searches produced by Google Insights for Search.

• Type: Journal
• Year: 2009
• Where: IC
• Authors: Alexandre Zolotovitski, Richard Castro
• Keywords: Applied Computing, GoogMeter Application, IC 2009, Search Engines, Time Series Analysis