Rich online map interaction represents a useful tool to get multimedia information related to physical places. With this type of systems, users can automatically compute the optimal route for a trip or to look for entertainment places or hotels near their actual position. Standard maps are defined as a fusion of layers, where each one contains specific data such height, streets, or a particular business location. In this paper we propose the construction of a visual content layer which describes the visual appearance of geographic locations in a city. We captured, by means of a Mobile Mapping system, a huge set of georeferenced images (> 500K) which cover the whole city of Barcelona. For each image, hundreds of region descriptions are computed off-line and described as a hash code. This allows an efficient and scalable way of accessing maps by visual content.