Abstract The idea behind Cloud Computing is to deliver Infrastructure-, Platformand Software-as-a-Service (IaaS, PaaS and SaaS) over the Internet on an easy payper-use business model. The Hochschule Furtwangen University (HFU) is running their own private cloud infrastructure, called Cloud Infrastructure and Application CloudIA. The targeted users of the CloudIA project are HFU staff and students running e-Learning applications, and external people for collaboration purposes. Therefore, in this paper, we introduce our work in building a private cloud. More specifically, this paper shows how our cloud offerings in each of the cloud service models, i.e. IaaS, PaaS and SaaS, address the requirements and needs of e-Learning and collaboration in an university environment. Keywords cloud computing, dynamic VM creation, Shibboleth, PaaS, e-Learning