Rich applications merge classical computing, client-server concurrency, web-based interfaces, and the complex time- and eventbased reactive programming found in embedded systems. To handle them, we extend the Hop web programming platform by HipHop, a domain-specific language dedicated to event-based process orchestration. Borrowing the synchronous reactive model of Esterel, HipHop is based on synchronous concurrency and preemption primitives that are known to be key components for the modular design of complex reactive behaviors. HipHop departs from Esterel by its ability to handle the dynamicity of Web applications, thanks to the reflexivity of Hop. Using a music player example, we show how to modularly build a non-trivial Hop application using HipHop orchestration code.